One Brand. One Voice. Shared Experience.

MARMARIS

My Marmaris. Our Marmaris.

The new city brand and cooperation model that preserves Marmaris' values and shapes its future with collective wisdom.

Marmaris is changing.
So is tourism in the world.

Marmaris is positioned not only through summer season and sea tourism, but as a city that lives 12 months a year through quality of life, nature, culture, gastronomy, sports, sustainability and local life.

A City Living 12 Months

A Marmaris whose season is not squeezed into a few months.

Qualitative Experience

Visitors who stay longer, discover more and build a bond with the city.

A City Moving Together

Public, private sector, civil society and citizens united under the same vision.

A city's brand is not written at a desk.

We asked Marmaris to Marmaris.

2025
  • Start of the Marmaris city branding process
  • First brand workshop
  • Stakeholder meetings
  • Interviews with the tourism sector
  • Workshops with municipality employees
  • Workshops with village heads
  • Workshops with children and youth
  • Academic research and analysis
  • Creation of the Brand DNA
  • Identification of brand values
  • Preparation of the brand strategy
  • Verbal identity studies
  • Logo competition
  • Development of the visual identity
  • Development of the MyMaris approach
  • 4 Seasons Marmaris studies
  • Cooperation meetings with tourism stakeholders
2026
  • MyMaris digital infrastructure
  • Creation of the Marmaris Cooperation model
  • Marmaris Office approach
  • Shared brand usage system
  • September 18 Marmaris Cooperation Launch
1,071
Logo Competition Applications
33
Children's Assembly Participants
25+
Stakeholder Meetings
300+
Participants

What makes Marmaris, Marmaris?

Five core values from Marmaris' brand DNA

NATURE

The unity of sea, forest and life.

SERENITY

A city where you can breathe and preserve its rhythm of life.

TRUST

A safe environment to live, grow and belong.

BELONGING

Residents and visitors both finding a part of themselves here.

QUALITY

Aiming for better, from tourism to public life.

Sustainability Locality Solidarity Innovation Human–Nature Harmony

One Brand. One Voice. Shared Experience.

The promise of the Marmaris brand is that everyone lives their own Marmaris experience. Meet MyMaris.

Discover MyMaris

Marmaris is not the same for everyone.

Your sea. Your route. Your table. Your story.
MyMaris.

MyMaris App

Create, save and share your experience with Marmaris' renewed official mobile app.

Marmaris has no season.
Marmaris in every season.

SPRING

Marmaris Awakens

  • Trekking
  • Cycling
  • Village routes
  • Nature
  • Culture
  • Sports
  • Local life
Discover
SUMMER

Marmaris Energy

  • Sea
  • Bays
  • Sailing
  • Water sports
  • Music
  • Nightlife
  • Sunset
Discover
AUTUMN

Sea and Taste

  • Sailing
  • Gastronomy
  • Local products
  • Nature
  • Photography
  • Culture
  • Events
Discover
WINTER

Marmaris Lights

  • Long stays
  • City life
  • Gastronomy
  • Culture
  • Wellness
  • Slow travel
  • Local life
  • Nature
Discover

Experience Categories

Through which experience will you discover Marmaris?

BLUE

Sea, bays, sailing, diving and water sports.

NATURE

Forest, hiking, cycling, natural areas and villages.

TASTE

Local products, gastronomy, producers and Marmaris cuisine.

CULTURE

History, archaeology, castle, ancient cities and art.

MOVE

Running, trekking, cycling and sports events.

WELLNESS

Healthy living, nature, relaxation and long stays.

LIVE & LEARN

Local life, education, work and learning experiences.

Marmaris' brand belongs to Marmaris.

Marmaris Cooperation is a stakeholder network created to jointly manage the future of Marmaris around shared goals, a shared language and shared projects.

Marmaris Municipality Public Institutions Hotels Travel Agencies Marinas Professional Chambers Tradespeople Airport NGOs Academia Local Producers Culture and Art Actors Sports Organizations Citizens

What Will We Do Together?

One Brand

Joint Promotion

Shared Events Calendar

Data-Driven Destination Management

12-Month Tourism Products

International Promotion

Joint Projects

Brand Standards

MyMaris Ecosystem

Shared Communication

The structure that tells Marmaris to the world with one shared story.

Areas of responsibility of the Marmaris Tourism Coordination Office

Brand Management
Destination Management
Marketing and Communication
Stakeholder Coordination
Event Management
Data and Insight
International Relations
Project Development
Digital Content
MyMaris Management

Marmaris sits at the same table as the world.

Officially verified international achievements, awards and projects

European Green Pioneer of Smart Tourism 2026

Finalist

Finalist as a green tourism pioneer in the European Commission smart tourism initiative.

Council of Europe — European Diploma 2026

European Diploma

Candidate for the Council of Europe environmental and sustainability diploma.

Covenant of Mayors

Membership

Covenant of Mayors — climate and energy commitment.

NetZeroCities & CLIMAAX / MARSECAP

EU Projects

European Union projects focused on climate-neutral cities and maritime safety.

Staying ourselves while changing.

Which values should Marmaris preserve as it changes?

PAST
TODAY

My Marmaris...

Different voices of the city tell their own stories

Child

"My Marmaris is where I played on the beaches."

Tradesperson

"My Marmaris is shops open all year round."

Fisherman

"My Marmaris is the sea in the first light of morning."

Sailor

"My Marmaris is the bay where the wind shows its direction."

Let's tell Marmaris together and accurately.

A resource center for professionals and stakeholders

Latest Updates

Recent content about the Marmaris brand and destination management

September 18, 2026

Marmaris Cooperation Launch

All stakeholders came together at one table to jointly manage the Marmaris brand.

2026

MyMaris Digital Infrastructure

Digital infrastructure work for Marmaris' personalized experience platform continues.

2026

European Green Pioneer Finalist

Marmaris is among the green tourism pioneer finalists in the European Commission smart tourism initiative.

MARMARIS JOURNEY MYMARIS SEASONS COOP WORLD FILES